TLDRS
- Strategy stock rose 3.3% as investors welcomed aggressive preferred-share repurchases.
- Company skipped common share buybacks despite maintaining a $1 billion authorization.
- Bitcoin-per-share gains nearly disappeared as diluted shares increased faster than holdings.
- Analysts stayed bullish on MSTR even after lowering several price targets.
Strategy (NASDAQ: MSTR) shares climbed 3.3% on Friday to close at $100.01, regaining the psychologically important $100 level as investors responded positively to the company’s latest capital-management decisions.
The rally came after Strategy directed cash toward repurchasing its STRC preferred shares instead of buying back common stock, marking a notable shift in how the Bitcoin-heavy software company is allocating capital.
The stock has now advanced 7.2% over the past week, outperforming Bitcoin’s roughly 3.1% gain during the same period. However, beneath the rebound in the share price, the company’s key Bitcoin-per-share metric has weakened considerably, raising questions about how much value recent Bitcoin accumulation is creating for ordinary shareholders.
Preferred buybacks take center stage
Strategy disclosed that it repurchased 912,143 STRC preferred shares for approximately $81.2 million during the week ended August 2. At the same time, the company did not repurchase any common shares, despite having a previously authorized $1 billion buyback program available.
Management indicated that preferred buybacks were viewed as a more efficient use of capital because they reduce future dividend obligations and were executed at a discount. The move highlights Strategy’s increasing focus on managing the cost of its preferred-share structure rather than shrinking the common share count.
To fund these actions, Strategy sold 3.011 million MSTR shares, generating roughly $290.6 million in net proceeds. It also sold 1,638 Bitcoin, bringing in an additional $104.7 million. Part of the Bitcoin-sale proceeds was used for dividend payments, while another portion was directed toward the STRC repurchases.
The company ended the period with about $4.0 billion in dollar reserves, providing liquidity to support preferred dividends and interest expenses.
Bitcoin-per-share edge narrows
While the stock recovered, the economics for common shareholders became less favorable. Strategy’s gross Bitcoin per diluted share, a measure closely watched by investors, rose 4.8% during the second quarter but then fell 4.3% between June 30 and August 2.
As a result, the metric was only 0.3% higher than it had been at the end of March.
The deterioration was driven by two forces moving in opposite directions. Bitcoin holdings slipped 0.5% from 846,000 to 842,138 coins, while the diluted share count increased about 4.0% to 417.3 million shares. In other words, the denominator grew faster than the numerator.
This dynamic has become increasingly important for Strategy investors. The company’s long-term thesis depends not only on accumulating Bitcoin but also on ensuring that each share represents a larger claim on those holdings over time.
Analysts remain constructive
Despite concerns about dilution, Wall Street analysts largely maintained positive ratings following Strategy’s latest earnings update.
Cantor Fitzgerald kept an Overweight rating with a $186 price target, though it lowered the target from $212. B. Riley maintained a Buy rating and reduced its target to $155 from $215. Barclays trimmed its target to $125, while H.C. Wainwright left its $325 target unchanged.
The average target among analysts tracked by MarketBeat remains well above the current share price, reflecting continued confidence in Strategy’s Bitcoin-centered strategy even as valuation assumptions become more conservative.
Earnings loss contrasts with revenue growth
Strategy reported a second-quarter net loss of $8.22 billion, primarily due to an unrealized $8.32 billion loss on digital assets. Revenue, however, increased 6.9% year over year to $122.4 million.
At Friday’s Bitcoin price near $64,852, Strategy’s 842,138 Bitcoin were worth roughly $54.6 billion, still about $8.9 billion below the company’s reported acquisition cost of $63.5 billion.
Investors are now watching whether future Bitcoin purchases can outpace the growth in diluted shares. The recent share-price rebound suggests the market approved of the preferred-share repurchase strategy, but it did not solve the underlying issue of shrinking Bitcoin-per-share growth.
Upcoming U.S. inflation, producer-price, and retail-sales data could influence interest-rate expectations and, by extension, Bitcoin and crypto-related equities such as MSTR. For now, Strategy has restored the $100 stock price level, yet the more difficult challenge may be preserving the value of each share in an increasingly complex capital structure.


