Key Highlights
- Pershing Square has acquired 3.15 million shares of Netflix, comprising 4.9% of the fund’s total holdings
- The hedge fund exited Netflix in 2022 with losses exceeding $400 million following subscriber count declines
- Ackman’s firm declares Netflix the victor in the streaming industry battle with expectations for robust revenue expansion
- New portfolio entries include Visa, Mastercard, S&P Global, Intercontinental Exchange, and Alcon
- Microsoft maintains its position as the portfolio’s dominant holding at 12.4%, with Uber close behind at 12%
Bill Ackman’s investment firm, Pershing Square, has made a notable return to Netflix, marking a dramatic comeback four years following a significant financial setback. The fund revealed a fresh stake of 3.15 million shares in the entertainment streaming powerhouse in its semiannual disclosure released this Wednesday.
This strategic decision represents a complete about-face from Pershing Square’s 2022 experience, when the fund poured over $1 billion into Netflix before liquidating the position just months afterward, absorbing more than $400 million in losses. The hasty departure followed Netflix‘s announcement of subscriber losses for the first time in over a decade.
The Case for Netflix’s Turnaround
According to Pershing Square, the competitive landscape for Netflix has fundamentally transformed. “Netflix has since effectively won the streaming wars,” the investment firm declared in its official filing.
The fund projects that Netflix will achieve double-digit percentage revenue growth in coming periods. Additionally, Pershing Square anticipates content expenditures will increase at a slower pace than revenues, creating margin expansion opportunities.
The hedge fund further noted that Netflix’s present market valuation “represents a substantial discount,” indicating Ackman’s team views the shares as trading below their intrinsic value given the company’s competitive positioning.
Netflix stock has declined 20.85% year-to-date, settling at $74.21 on Wednesday with a 0.78% intraday decrease. After-hours trading showed the shares climbing 1.32%.
Portfolio Expansion With Six Fresh Investments
The Netflix stake wasn’t Pershing Square’s only notable move. The fund simultaneously unveiled new positions in payment processing giants Visa and Mastercard, along with S&P Global, Intercontinental Exchange, and eyecare company Alcon.
The Alcon and Intercontinental Exchange holdings were established after the June 30 reporting deadline, indicating these investments materialized during the latter half of the year.
While fresh positions were established, the portfolio’s core holdings have maintained their rankings. Microsoft continues to command the leading position with 1.52 million shares, representing 12.4% of total assets under management.
Uber maintains the runner-up slot with 7.63 million shares, constituting 12% of portfolio value. Meta Platforms occupies third place with 913,501 shares.
This disclosure represents the initial filing since Pershing Square’s U.S.-listed entity commenced trading on the New York Stock Exchange in late April. The fund documented net returns of 0.6% covering the period from its listing through August 11.
Ackman has refrained from additional public commentary beyond the fund’s official disclosure. The renewed Netflix investment represents a conviction that the company’s recent performance trajectory is sustainable and that current market pricing fails to fully reflect this reality.


