TLDR
- Syncro used ZoomInfo data to launch 35 campaigns in months.
- New outbound motion drove $400K pipeline and $150K revenue for the MSP firm.
- Website visitor tracking alone generated over $100,000 in annual recurring revenue.
- Closed-lost re-engagement added another $100,000, reviving previously stalled sales opportunities.
- Syncro now aims for 100-plus always-on campaigns using real-time signal triggers.
GTM shares traded at $2.8650, down 2.55% intraday, yet the company’s platform kept delivering measurable client wins. Syncro, an IT management software provider for managed service providers, generated roughly $400,000 in pipeline within a couple of months. The company also produced around $150,000 in revenue after building a new outbound engine on ZoomInfo data.
ZoomInfo Technologies Inc., GTM
From Inbound-Only to Full-Funnel Outreach
Before adopting ZoomInfo, Syncro relied entirely on inbound marketing, and paid search served as its main growth lever. Marketing teams could not build target audiences independently, so every list required a manual request to operations. Files moved back and forth as CSVs, and the process slowed campaign launches significantly.
The bigger obstacle involved the market itself, since Syncro’s core buyers are managed service providers. These companies rarely label themselves as MSPs, and that made buyer identification difficult at scale. Syncro needed a smarter way to detect and reach the right prospects consistently.
Syncro solved this by rebuilding its motion with self-serve audience tools inside ZoomInfo. The team now describes target audiences in plain language, and the platform scans company websites for identifying phrases. Terms like IT service provider now trigger accurate classification and audience segmentation automatically.
Three Plays Power the New Engine
Syncro’s strategy centers on three distinct plays, each addressing a different growth angle. The first identifies MSPs at scale using website and firmographic signals. This play alone reshaped how the sales team sourced new prospects.
The second play re-engages closed-lost accounts through outreach built from past sales-call transcripts. This personalization approach revived deals that previously stalled or went cold. The tactic proved especially effective for accounts with prior sales engagement history.
The third play tracks visitors to high-value pages, including pricing, and routes them into outbound sequences. This automated handoff removed delays between visitor activity and sales follow-up. These plays transformed Syncro’s go-to-market approach entirely.
Results Fuel Plans for Full Automation
Syncro launched 35 campaigns within a couple of months, surpassing its output from the previous two years combined. The website visitor play alone produced more than $100,000 in annual recurring revenue. Closed-lost re-engagement contributed another $100,000, reinforcing the value of personalized outreach.
Campaign builds now take roughly one hour from start to finish, according to the company. This speed allows the team to test multiple angles across personas, verticals, and lookalike audiences. A dedicated BDR team, formed after the shift, now works these newly sourced deals.
Syncro’s long-term goal involves running 100-plus always-on campaigns triggered by real-time signals. The company wants a fully autonomous go-to-market engine built on continuous data refreshes. ZoomInfo remains central to that expansion strategy moving forward.
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