The artificial intelligence industry has produced more new companies, tools and platforms in the last two years than most sectors see in a decade. Funding is flowing, products are launching at speed, and the media interest in AI shows no sign of slowing down. Yet despite all of that attention on the industry as a whole, individual AI companies often find it surprisingly hard to get their own story told in the press.
Kooc Media, a PR distribution agency with a strong track record in crypto, fintech and technology since 2017, has launched a focused PR service aimed squarely at the AI sector. The service is open to AI platform developers, SaaS businesses, AI agent and automation tool builders, machine learning startups, LLM-based application providers and any company where artificial intelligence is central to what they do.
Getting AI Coverage in the Right Places
There is no shortage of media interest in artificial intelligence as a topic. The challenge for individual AI companies is not the lack of coverage across the industry — it is getting their specific news in front of the audiences that matter to them.
For most AI businesses, those audiences are reading finance and technology publications, following crypto and Web3 news, and spending time on specialist tech platforms. Getting into those outlets through traditional PR methods can be slow, uncertain and expensive. Pitching journalists with no guarantee of a response is a frustrating process for companies that need to move quickly.
Kooc Media addresses this directly through a model that combines owned media with a broad distribution network. The agency operates its own in-house publications — Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing — all of which have established readerships in finance and technology. Placements on these sites are guaranteed for every client, regardless of the package selected. A full overview of these publications is available on the Kooc Media sites page.
Beyond the owned network, Kooc Media distributes through a large partner ecosystem covering hundreds of websites and thousands of syndicated outlets. Premium packages extend that reach further, with placements on major platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today, Dow Jones feeds and other globally recognised business media.
How the AI PR Service Works
The AI PR service from Kooc Media is built to reduce the workload on the client side as much as possible. Many AI companies, particularly at the startup and growth stage, do not have dedicated communications staff. The service is designed with that in mind.
Clients begin by providing the key details of what they want to announce — a product launch, funding news, a new partnership, a platform update or any other newsworthy development. Kooc Media’s editorial team takes that information and produces a professionally written press release, shaped for the publications and audiences it will reach. The client reviews and approves the content before anything goes live.
Once approved, the press release is published across the in-house network the same day. Distribution through partner channels follows, with the full campaign completing according to the selected package. Clients then receive a comprehensive report listing every placement with a live link to each published article.
Those links have real practical value beyond the press coverage itself. They can be shared with investors and stakeholders, added to a company’s own website as media mentions, and contribute to the site’s backlink profile for search engine purposes.
Michelle De Gouveia, spokesperson for Kooc Media, said: “AI companies are often working on tight timelines. A product launch or a funding announcement has a window where it is genuinely newsworthy, and missing that window means the story loses momentum. We built our service around same-day distribution specifically because speed matters. Add guaranteed placements on top of that and clients know exactly what they are getting before the campaign even starts.”
AgentLocker.ai — Every Client Gets a Free Directory Listing
A standout feature of Kooc Media’s AI offering is free inclusion in AgentLocker.ai, a directory built specifically for AI tools and agents that Kooc Media has developed and launched alongside the PR service.
AgentLocker.ai serves as a searchable resource for anyone looking to discover AI-powered products. The directory covers a broad range of categories — productivity tools, automation platforms, coding assistants, content creation software, data analysis tools, customer service AI, marketing applications and more. It is aimed at business users, developers and individuals who want a reliable, organised place to find and evaluate AI tools rather than sifting through scattered search results.
Every client who runs a campaign through Kooc Media’s AI PR service is listed in AgentLocker.ai at no extra charge. This adds a second layer of visibility to every campaign. While a press release generates a spike of coverage and traffic around the time of publication, a directory listing provides consistent, ongoing discoverability for people searching for AI tools in a particular category.
The combination of press coverage and directory presence gives AI companies a more rounded approach to building their public profile — one that delivers immediate impact through the press release and sustained visibility through the directory over time.
Michelle De Gouveia commented: “AgentLocker.ai is something we are genuinely excited about. It fills a gap — people looking for AI tools want somewhere they can actually browse and compare, not just run a generic search. By including our PR clients in the directory automatically, we are giving them access to a targeted audience that is actively looking for exactly what they offer. It is a meaningful addition to the campaign at zero extra cost.”
Reaching Audiences Across Connected Sectors
Many AI companies operate at the intersection of artificial intelligence and other fast-moving industries. A growing number of AI tools are built for crypto and blockchain applications — trading analytics, on-chain data tools, DeFi automation and wallet intelligence products all fall into this category. Others are built for the online gaming and gambling space, where AI is increasingly being used for personalisation, compliance monitoring and fraud prevention.
Kooc Media’s existing service lines cover both of these areas. The agency’s crypto PR service provides access to crypto-native media and blockchain-focused publications, while the gambling PR service reaches iGaming operators, affiliates and industry press. AI companies working in either of these verticals can combine those services with the AI PR offering to reach all relevant audiences through a single campaign partner.
This cross-sector capability is one of the more distinctive aspects of what Kooc Media offers. Rather than running separate campaigns with different agencies for different audience segments, clients can consolidate everything in one place.
Straightforward From Start to Finish
There are no complicated onboarding processes or long lead times involved in getting started with Kooc Media. The agency is built for industries that move fast, and the service reflects that. From the first conversation to a live press release, the process is direct and managed entirely by the Kooc Media team.
AI companies of all sizes — from pre-launch startups to established platforms expanding into new markets — can use the service. The requirements on the client side are minimal. Provide the news, approve the copy and Kooc Media handles the rest.
For businesses that want guaranteed media coverage without building an internal PR function or committing to a long agency retainer, it is a practical and cost-effective option.
Start Building Your AI Media Presence
The AI sector is competitive and attention moves quickly. Companies that build a consistent media presence early have a significant advantage when it comes to attracting customers, partners and investors. Kooc Media’s AI PR service provides a direct route to that coverage, backed by owned media, a large distribution network and a team that understands the industry.
Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.
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