Key Takeaways
- A fresh teaser image for Tesla’s next-generation Roadster has surfaced just days before the scheduled October 1 unveiling in Waco, Texas.
- The preview reveals minimal details—only a full-width LED light strip is visible against a darkened backdrop.
- The reservation system is active again, demanding a $5,000 refundable credit card deposit and a subsequent $45,000 wire transfer within a 10-day window.
- Initially shown as a concept in 2017, the Roadster’s launch has been postponed no fewer than eight times.
- Market watchers and deposit holders are eager for definitive pricing, validated performance metrics, and a concrete manufacturing schedule.
Tesla (TSLA) stock is drawing attention following the automaker’s release of a new teaser image for its much-anticipated Roadster. The official unveiling is scheduled for October 1 at 8:30 p.m. in Waco, Texas.
The image reveals little. Most of the frame remains shrouded in shadow, with only a continuous LED light strip illuminating what seems to be the vehicle’s front fascia.
This approach appears deliberate. Tesla has maintained an air of secrecy and released sporadic teasers throughout the years while the Roadster project remained stalled.
Event invitations have been distributed to those who placed early reservations. The specific location within Waco has not yet been disclosed publicly.
This marks another chapter in Tesla’s extended Roadster saga. The vehicle made its debut as a concept in 2017, touting under-2-second 0-60 mph sprint times and an estimated driving range approaching 620 miles.
Following that initial 2017 presentation, the company has delayed the production start no fewer than eight times. Given this history, some caution among industry observers is entirely justified.
Original Performance Targets
The 2017 concept came loaded with ambitious specifications. Maximum velocity was quoted beyond 250 mph, supported by what was described as a roughly 200 kWh battery configuration.
Speculation also circulated about potential integration of SpaceX-engineered cold-gas thruster technology for the production version. Whether this feature will materialize in any functional form remains unconfirmed.
These ambitious performance targets have never been validated through independent testing of a production-spec vehicle. This is precisely why the upcoming October presentation carries significant weight for those who’ve placed deposits.
Deposit System Reactivated
The company has reactivated its reservation platform for the upcoming Roadster. Initial commitment requires a $5,000 refundable credit card transaction.
Following this, buyers must submit a $45,000 wire transfer within 10 days to secure their position in line. This brings the total upfront commitment to $50,000, all before any confirmed final pricing has been announced.
Many current reservation holders have been in queue since the vehicle’s initial teaser nearly a decade ago. That represents an exceptionally long waiting period with no firm delivery commitment.
Tesla’s original Roadster, which marked the company’s entry into vehicle production, was available from 2008 through 2012. Built using a modified Lotus Elise platform, it delivered approximately 200 miles of practical range, which was groundbreaking for that era.
Roughly 2,450 units of that inaugural Roadster were manufactured before the company pivoted to developing the Model S. That first sports car established the viability of lithium-ion battery technology in a performance vehicle application.
The forthcoming presentation is anticipated to provide validated specifications, cabin design details, and manufacturing timeline information. Shareholders will be particularly focused on any updates regarding actual delivery schedules given the extended pattern of postponements.
The unveiling event is confirmed for October 1 in Waco, Texas, beginning at 8:30 p.m.


