Software lives or dies by who knows about it. An AI app can be brilliantly built and a SaaS platform genuinely useful, but in a market this crowded, quality alone rarely gets a product noticed. The companies that grow are usually the ones people can actually find. Kooc Media built its PR offering around that reality, serving as a dedicated partner for AI apps and SaaS platforms that need to break through.
Years spent working in fast-moving tech have taught the agency what software companies really need. Not vanity coverage, but consistent, credible visibility in the places where users, investors and partners are looking, delivered without the long waits that usually come with PR.
Discovery Drives Everything
For a SaaS platform, the entire growth engine runs on discovery. People have to find the product before they can try it, subscribe to it or recommend it. AI apps face the same reality, competing for attention in search results and app listings. Cut off discovery and growth grinds to a halt.
The challenge is that the software market is busier than it has ever been, and ordinary PR struggles to keep up. Generic agencies pitch journalists and hope, producing coverage that often never reaches the right people. Kooc Media takes a more targeted route, shaping content around the terms buyers genuinely search for, including AI apps, SaaS platforms, AI software, software as a service, AI tools and machine learning apps.
Certainty Through Owned Publications
Kooc Media can guarantee coverage because it owns the publications it places clients on. The network includes Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing, all detailed on the brands page.
Running these outlets in-house means the agency promises publication rather than pitching for it, and usually delivers the same day. For a software company timing a launch, an update or a raise, that reliability is a real advantage. Every placement links back to the client’s site, building the kind of search visibility that compounds into long-term SaaS growth.
Carrying the News Further
Owned media is the guarantee; the newswire is the reach. Kooc Media distributes releases to hundreds of partner sites and thousands of syndicated outlets, with bigger packages opening up major financial and business news networks.
That can mean placements on outlets such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. For an AI app or SaaS platform still building recognition, appearing on names of that weight earns credibility quickly with users, investors and partners.
A Service That Adapts
Software companies range from solo-built apps to scaling SaaS firms, and Kooc Media’s service adapts to each. Clients can opt for a ready-made package, commission a custom campaign, or pass the whole process to the agency.
With the managed option, the in-house editorial team handles writing, placement, publishing and wire distribution from start to finish, then returns a report with a live link to every placement. The product team never loses momentum. The complete service set spans press release writing, sponsored articles, homepage placements, guaranteed in-house publication, newswire distribution and full reporting.
Included Free: A Listing on AgentLocker.ai
Here is the edge other agencies cannot match. Every client is featured, free of charge, on AgentLocker.ai, Kooc Media’s own directory of AI tools and agents.
AgentLocker.ai is made for discovery, helping people find and compare AI agents, chatbots, apps and machine learning tools. Its visitors are developers, buyers and users actively hunting for new software, so a listing puts an AI app or SaaS platform right in their path. What makes it powerful is endurance. A news article peaks and fades within days, but a directory entry keeps surfacing the product to new visitors for months. For SaaS platforms that depend on a steady flow of trials and sign-ups, that ongoing discovery is genuine value, and it is bundled into every AI package at no cost.
One Partner for Connected Markets
Many AI apps and SaaS platforms spill over into fintech, Web3 and automation, and Kooc Media is set up to handle that. Its AI companies PR service runs alongside dedicated crypto PR and gambling PR offerings, letting a software company serving several markets run one coordinated campaign instead of juggling multiple agencies.
In Kooc Media’s Words
“With software, growth almost always comes back to whether people can find you,” said Michelle De Gouveia, spokesperson for Kooc Media. “Owning our network lets us guarantee same-day placements, the newswire gives clients real scale, and the free AgentLocker.ai listing keeps their app or platform discoverable long after the campaign wraps. That’s what software companies are really looking for.”
Getting Started
For AI apps and SaaS platforms that want reliable visibility in front of the right audience, Kooc Media offers a clear path: guaranteed placements on owned media, same-day publishing, global newswire reach and a permanent listing in a dedicated AI directory. Whether the product is a new AI app, a scaling SaaS platform or a major release, the agency has the reach to put it in front of the users, investors and partners that matter.
Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.





