Author: Oliver Dale

Editor-in-Chief of Parameter and founder of Kooc Media, A UK-Based Online Media Company. Believer in Open-Source Software, Blockchain Technology & a Free and Fair Internet for all.

New in Adobe Lightroom? Want to make the most out of Lightroom’s features, but don’t have the time to read the 299 page manual? We’re here to help. Whether you’re a budding Lightroom artist or an experienced individual looking to spend less time tweaking and more time being creative, our wealth of useful tips will help you become better and more efficient. Here are 10 quick and easy Adobe Lightroom tips and tricks you can do right now: 1. Take the Time to Learn the Shortcut Keys A great program comes in with built-in shortcut keys that benefit the user,…

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Building an email list is one of the best decisions you can make when trying to build your business or personal brand online, by converting your website visitors to email subscribers you have the ability to always reach them to communicate important news, special offers and you can build that personal connection between yourself and them. One of the best proven ways to increase your email subscribers is to use an opt-in plugin for WordPress – these plugins will use a variety of methods for increasing signups to your list using techniques like boxes, popups, overlays and other techniques. Struggling…

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Post processing is without a doubt an unavoidable part of modern professional photography. And this cuts across the board – whether you’re dabbling in fashion photography or photojournalism, it is rare that a photo doesn’t need some tweaking in post, regardless how perfect the raw shot is. For this reason, the art of choosing the most suitable software to complement your photography cannot be overstated. In fact, it is almost as important as having the right lens and camera combination for a particular task. Adobe Lightroom ranks as one of the best catalog-based image editing applications you can get your…

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Believe it or not, a landing page can spell the difference between a high conversion rate for your PPC campaign and an absolute marketing failure. A landing page is a specially-designed page that makes it easy for your target to understand what it is you’re selling. Instead of just redirecting your visitor to your business website without warning, you can direct them to a landing page where they are led in an easy, step-by-step manner to complete the action you require. Crafting an excellent landing page is fundamentally different from writing a compelling email newsletter or building up a beautiful…

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Many people still think that mobile apps only work for big companies and organizations, but things have changed and small-medium companies have started to follow the trend. Mobile apps make a business visible to customers all the time and help create a direct marketing channel. They provide more value to the customer, help build brand image and recognition and enhance customer engagement. They also help you stand out from the competition and cultivate customer loyalty in a more effective and cost-efficient way. No programming experience? Let’s get started The cost and time required to develop a native app were the…

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Handwritten fonts are extremely popular at the moment, they can be seen all over the design marketplaces as items to be purchased and also used in the marketing graphics for different items. Handwritten typically means hand drawn fonts in a script or Calligraphy style and they are seen in use for everything from logos to T-Shirt slogans, there are some truly beautiful pieces of typography which incorporate hand writing fonts. A number of designers have made their own fonts available for free to download, but there are so many available online on sites like Dafont it can be a pain…

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When we think of photo editing software, the first name that usually comes to our mind is Photoshop. However, there are many affordable alternatives out there that offer a more intuitive interface and are easier to use. Finding a software that works best for you requires some homework and depends on what you want to accomplish. Users who snap and share immediately from their smartphones require a different solution than users who like to tweak their photos a little before sending them out. Similarly, professionals who have to carefully edit their images need something more powerful and loaded with advanced…

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Struggling with how to install WordPress? WordPress has done a lot to simplify the process, but it’s still easy for beginners to get tripped up. So trust me, you’re not alone. But with the proper guidance, you can absolutely figure out how to install WordPress, even if you don’t know anything about websites or code! In this install tutorial, I’ll cover the two most common ways to install WordPress: Through your web host Manually using the famous 5-minute install Whenever possible, you should install WordPress through your web host. It’s easy, only takes a few clicks, and doesn’t hurt your…

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Cyberpunk 2077 is an exciting new game which is currently in development by CD Projekt Red, creators of the Witcher trilogy. It is an open world RPG set in a dystopian future in the year 2077, it is based on the tabletop game of the same name. The game takes place in a “sandbox environment” of Night City, a fictional city between San Francisco and LA : “A planned urban community founded in 1994 by the late entrepreneur Richard Alix Night (1954 – 1998). Established at the head of the Del Coronado Bay (dredged to current capacity in 1999), and…

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