Author: Oliver Dale

Editor-in-Chief of Parameter and founder of Kooc Media, A UK-Based Online Media Company. Believer in Open-Source Software, Blockchain Technology & a Free and Fair Internet for all.

Most flagship 3D modeling programs are either too expensive or require a steep learning curve, making it difficult for beginners and home users to turn their ideas into 3D prototypes and models. Not everyone wants to spend hundreds of dollars on software they just need for occasional use or small projects. Similarly, beginners also often don’t have the time and training required to master flagship 3D modeling software such as 3D Studio Max and Maya. The good news is that there are many 3D modeling programs that make it easier for beginners to turn their ideas into a model, while…

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Creating your own portfolio website is a great way to display your work publicly so you can gain new clients or jobs. The process of actually creating your portfolio website has never been easier: in the past you had to know web design, coding and other skills, that’s not true anymore, anyone can quickly and easily create their own website using WordPress and a theme which has been designed for the job. The great thing about WordPress is that it’s open source which means it’s completely free to download and use however you like. There is a great community involved…

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Landing pages are used extensively these days because they are the best way to convert site visitors into taking the action you would like – that could be submitting an email address, downloading an app, making a booking, purchasing a product or simply viewing information about your company. They work especially well with paid traffic, so for example, instead of sending people via Google ads or Facebook ads to a page on your site or your homepage, you can create a special landing page designed to encourage the required action. PPC experts have been using them for years – A…

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If you are a photographer wishing to process the images you have taken, probably the best and most well-known software to do so is Adobe’s Lightroom. This is a program which is now part of their Creative Cloud suite of apps and it has some powerful features for organizing and processing large amounts of photos. Some of the features available in Lightroom include things like developing your photos and controlling the white balance, adjusting highlights, shadows, whites and blacks. You can also retouch images, sharpen, reduce noise, add grain and so on. If you wish you can save your settings…

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They say that the best things in life are free, but does this extend to photo editors? For simple, everyday photo-editing tasks such as cropping objects out of a picture, doing basic touch-ups and adding an extra something to your image, you don’t need to pay out lots of money for expensive software – there are now a large number of free online photo editors which work in your browser. Those who are looking for specific image edit functions such as adding shapes and stickers, airbrushing, resizing, applying tans, adding makeup, removing of wrinkles, brightening of eyes, applying a border,…

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New in Adobe Lightroom? Want to make the most out of Lightroom’s features, but don’t have the time to read the 299 page manual? We’re here to help. Whether you’re a budding Lightroom artist or an experienced individual looking to spend less time tweaking and more time being creative, our wealth of useful tips will help you become better and more efficient. Here are 10 quick and easy Adobe Lightroom tips and tricks you can do right now: 1. Take the Time to Learn the Shortcut Keys A great program comes in with built-in shortcut keys that benefit the user,…

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Building an email list is one of the best decisions you can make when trying to build your business or personal brand online, by converting your website visitors to email subscribers you have the ability to always reach them to communicate important news, special offers and you can build that personal connection between yourself and them. One of the best proven ways to increase your email subscribers is to use an opt-in plugin for WordPress – these plugins will use a variety of methods for increasing signups to your list using techniques like boxes, popups, overlays and other techniques. Struggling…

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Post processing is without a doubt an unavoidable part of modern professional photography. And this cuts across the board – whether you’re dabbling in fashion photography or photojournalism, it is rare that a photo doesn’t need some tweaking in post, regardless how perfect the raw shot is. For this reason, the art of choosing the most suitable software to complement your photography cannot be overstated. In fact, it is almost as important as having the right lens and camera combination for a particular task. Adobe Lightroom ranks as one of the best catalog-based image editing applications you can get your…

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Believe it or not, a landing page can spell the difference between a high conversion rate for your PPC campaign and an absolute marketing failure. A landing page is a specially-designed page that makes it easy for your target to understand what it is you’re selling. Instead of just redirecting your visitor to your business website without warning, you can direct them to a landing page where they are led in an easy, step-by-step manner to complete the action you require. Crafting an excellent landing page is fundamentally different from writing a compelling email newsletter or building up a beautiful…

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Many people still think that mobile apps only work for big companies and organizations, but things have changed and small-medium companies have started to follow the trend. Mobile apps make a business visible to customers all the time and help create a direct marketing channel. They provide more value to the customer, help build brand image and recognition and enhance customer engagement. They also help you stand out from the competition and cultivate customer loyalty in a more effective and cost-efficient way. No programming experience? Let’s get started The cost and time required to develop a native app were the…

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